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Headlining the winners revealed on Wednesday were Honda, which won the 2012 brand award for non-luxury makes for the second consecutive year, along with Acura, which took home the luxury brand award for the first time.
Edmunds.com found that Honda’s average projected retained value after five years is 47.9 percent, while Acura’s average projected retained value is 44.6 percent.
In each case, analysts explained the percentage is based on the average five-year retained value of the automaker’s 2012 models that launched prior to the end of 2011.
“Honda has long had a reputation for dependable used vehicles, and that is reflected in today’s booming used car market,” stated Joe Spina, director of remarketing at Edmunds.com.
“And with Acura beating out all other luxury brands, Honda’s family of vehicles continues to expand the company’s status as one of the best values available to car buyers today,” Spina continued.
Edmunds.com named a total of 23 winners in segments ranging from “Sedans Under $20,000” to “Large Heavy Duty Trucks.”
Ford led all OEMs with five model-level awards, followed by Honda with four.
“We’ve had an unusual amount of trade-ins this month,” said Penske Honda general manager Chris Hutton.
“Honda owners are loyal,” Hutton continued. “They recognize the value and know that they’ll get a great offer on their trade when they’re ready for a new vehicle.”
OEM executives also reacted positively the Edmunds.com accolades.
"Honda's focus on retail sales has always benefitted our most important client: Honda customers," stated John Mendel, executive vice president of sales for American Honda.
"This valuable award from Edmunds.com is recognition of Honda's unending mission of providing true value to customers — one that extends well beyond the showroom," Mendel added.
All model year 2012 vehicles that were launched by the end of 2011 and that had unit sales in February that were at least 20 percent of the average unit sales for the models in its segment were eligible for this year’s model-level Best Retained Value Awards.
Edmunds.com determined each model’s competitive segment based on its body type and the sales-weighted average MSRP of all available styles (excluding destination charges) of that model’s body type.
Analysts added all makes that had more than 100,000 unit sales in 2011 were eligible for this year’s brand-level Best Retained Value Awards.
Besides the Best Retained Value Awards given annually, Edmunds.com’s other award campaigns include the True Cost to Own Awards and the Technology Breakthrough Award.
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